San Francisco, 09 October 2018 According to a report by Grand View Research, Inc.,
global breakfast cereal market is anticipated to value USD 54.31 billion by
2025. Growing requirement for on-the-go breakfast coupled with rising health
awareness among consumers is anticipated to propel demand for breakfast
cereals.
Breakfast
cereals are likely to offer gains as essential ingredients. The commonly used
grains can include barley, wheat, oats, rice, and corn. Oatmeal is expected not
to contain any other ingredient while other variants can include yeast, salts,
coloring agents, sweeteners, and food preservatives.
Full Research Report On Breakfast Cereal Market Analysis:
www.grandviewresearch.com/industry-analysis/breakfast-cereals-market
Rising
influence of westernization on food habits of middle-class population can
contribute significantly towards demand for breakfast cereals. Continual
advancements in food retail infrastructure coupled with growing awareness
regarding benefits of consuming grain-based breakfast can fuel growth of
market. Gradually changing purchasing behavior and eating habits of consumers
is expected to influence growth of market in emerging economies. Growing
middle-class population and rapid urbanization in these economies can result in
changing lifestyle and demand for on-the-go meals among consumers. Moreover,
rising number of consumers focusing on reducing calorie intake by cutting down
their portion sizes and replacing conventional breakfast options with breakfast
cereals can stimulate market growth during the forecast period (2014 to
2025).
The
breakfast cereal market can be segregated on the basis of product,
distribution, and region.
Based
on product, the market can be categorized into hot cereals and ready-to-eat
(RTE) cereals. In 2016, RTE cereals dominated the market and accounted for 68%
of global revenue share. The segment consists of cornflakes, bars, cookies,
biscuits, and others. High demand for on-the-go meal options is likely to fuel
consumption of breakfast cereal bars and biscuits. Growing awareness regarding
fast, easy, and inexpensive meal options offered by RTE cereal segment can
boost market growth. Moreover, rising adoption of cereal bars among kids owing
to effective advertising strategies and attractive packaging can also fuel
growth of market.
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On
the contrary, hot cereals segmented is expected to witness fast growth during
the forecast period. Growing adoption of nutritious meal options in breakfast
can surge demand for multi-grain cereals including seeds, grains, and beans.
Numerous health benefits of including these organic and whole grain based
cereals in diet can augment demand for hot cereals. Moreover, incorporation of
exotic flavors into product variants to offer taste can gain traction among
consumers.
Based
on distribution, the market can be classified into e-commerce, convenience
stores, supermarket, and others. In 2016, supermarket segment dominated the
market and accounted for largest market share. It is expected to grow at
similar pace during the forecast period attributed to increasing number of
supermarkets globally. Initially these supermarkets were concentrated only to
Europe and North America regions, but now they have expanded their presence
across Middle East & Africa and Asia Pacific.
Similarly,
e-commerce segment is anticipated to emerge as prominent distribution channel
across the globe. The segment is likely to generate considerable revenue from
developed economies of Europe and North America owing to rising adoption of
mobiles and internet. Online channels are expected to provide better access to
branded merchandise and offer advanced shopping experience. In addition, these
online channels are likely to gain popularity among lifestyle users in
developed regions.
Regional
segmentation includes Europe, North America, Asia Pacific, central & south
America, and Middle East & Africa. In 2016, North America dominated the
market and accounted for largest market share. Rising health concerns
attributed to increasing health issues such as obesity, diabetes, and digestive
disorders can fuel growth of region. In addition, continual innovations in
terms of product & packaging coupled with growing adoption of new products
among local consumers can surge product demand during the forecast period.
Similarly
in Asia Pacific, the market is expected to witness significant growth owing to
widening base of population indulged in busy lifestyles and demanding
convenience food. In addition, high demand for natural and nutritional food
products attributed to rising consumer awareness regarding healthy lifestyle
can influence growth of market in the region.
Some
of the leading companies offering breakfast cereal are Alara Whole Foods Ltd.,
Nestlé S.A., Kellogg Company, Bagrrys India Ltd., and Marico Limited.
Access Full Press Release of this Report:
www.grandviewresearch.com/press-release/global-breakfast-cereal-market
www.grandviewresearch.com/press-release/global-breakfast-cereal-market
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more information: www.grandviewresearch.com/
