The global Craft Soda Market is projected to
reach USD 732.4 million by 2025, according to a new report by Grand View
Research, Inc. Mounting social awareness of the health problems caused by
sugary as well as alcoholic drinks is one of the major drivers for this
industry. The market is reforming itself by shifting its alignment from
carbonated soft drinks containing artificial sweeteners to natural, sweet-laden,
low-calorie beverages.
While traditional soft drinks are under
review by nutritionists, craft soda, also known as specialty, small-batch, or
artisanal soda, is gaining share owing to its finest and natural ingredients,
unique packaging, creative flavors, and its strong local presence. Rising trend
of gourmet food as well as wellness food is expected to be the vital factor for
increasing consumption of craft sodas.
Strict government guidelines for artificial
ingredients and labeling & packaging along with initiatives to build
interest among major players by increasing trade promotion and foreign
investments are anticipated to propel the product demand. Rising awareness of
consumers about unhealthy ingredients used in soft drinks is encouraging craft
soda manufacturers to produce beverages containing organic & natural
ingredients.
Introduction of new product lines by craft
soda producers is likely to enable consumers to choose products from extensive
product line according to their specific choices. The broadening of
distribution channels has led to easy availability for the users, which is
acting as a driver for this industry. Marketing plays a vital role in
sustainability and organizational sales. Supermarkets & hypermarkets
emerged as the largest distribution channel for companies on account of their
global footprint, brand value, and huge customer base.
Browse
Research Report on Craft Soda Market:
Further
key findings from the report suggest:
·
The global craft soda market accounted for
USD 537.9 million in 2016 and is anticipated to progress at a healthy CAGR of
3.5% over the forecast period
·
Natural craft soda occupied the largest
market share in 2016 owing to the rising health concerns and high market
penetration
·
North America was the largest regional
market in 2016 owing to high standard of living of the population and developed
economy
·
Supermarkets & hypermarkets was the
most dominant distribution channel for this market owing to the increasing
distribution by mainstream retailers
·
Major players include Jones Soda Co.,
Reed’s, Inc., Appalachian Brewing Co., Boylan Bottling Co., and SIPP eco
beverage co. Inc.
·
Mergers and acquisitions, R&D
activities, product launches, and technological collaborations are among the
major strategies adopted by market players for gaining competitive advantage
View more reports of this
category by Grand View Research at
Grand View Research has segmented the global craft soda market on the
basis of product type, target consumer, distribution channel, and region:
Product Type Outlook (Volume, Million Liters; Revenue, USD Million; 2014
- 2025)
·
Natural
·
Organic
Target Consumer Outlook (Volume, Million Liters; Revenue, USD Million;
2014 - 2025)
·
Teenagers
·
Young Adults
·
Middle-Aged Adults
Distribution Channel Outlook (Volume, Million Liters; Revenue, USD
Million; 2014 - 2025)
·
Supermarkets & Hypermarkets
·
Food Service and Drinking places
·
Convenience & Specialty Stores
·
Online Stores
·
Other
View press release of this
research report by Grand View Research:
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting
company, registered in the State of California and headquartered in San
Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials, and healthcare.
