The global chocolate confectionary market is
anticipated to reach USD 154.5 billion by 2025, according to a new report by
Grand View Research, Inc. Recent approvals of factor concentrate by regulatory
bodies, favorable government initiatives and mandates, and rising adoption of
prophylaxis treatment are the key factors that are driving the market growth.
The
Chocolate Confectionary market growth is anticipated to increase due to
favorable impact of advertising. Chocolate confectionery manufacturing
companies conduct several marketing & promotional activities to increase
the outreach of their products amongst their targeted end user segments. In
addition, appealing packaging of products, innovative branding activities and
promotional events increase the demand for chocolates amongst consumers. Gift packages
with chocolates, products targeting holiday and festival seasons, “healthy
snack sized” products are very popular amongst parents and children who
constitute a major end user segment. Moreover, marketing strategies targeting
kids is gaining momentum in this market. For instance, Ferrero India has
initiated several marketing activities to promote the sales of its Kinder Joy
chocolates.
The company
has focussed on branding the products keeping kids as the target audience. The
company has introduced the kinder toys within the chocolates and strategies
such as blue chocolates and pink chocolates aimed at boys and girls
respectively. In addition, the company also has conducted several marketing
events. For instance, in the 2016, the company initiated an innovative platform
for storytelling, namely ‘The Kinder Joy story station’ to increase brand
engagement. This platform resulted in the company receiving over 2.2 million
calls in three months. Such advertising and marketing strategies are bound to
increase the demand for chocolate confectionery products over the forecast
period.
Full research report on chocolate confectionary market analysis: https://www.grandviewresearch.com/industry-analysis/chocolate-confectionery-market
Further Key Findings From the Study Suggest:
·
Countlines market accounted for the largest
share in 2016. Countlines are patronized by the modem eat-on-the-move, modem snacking
consumer with informal eating patterns.
·
Dark chocolate is likely to witness the
fastest growth over the forecast period as it is considered a healthier option
with lower calories as compared to milk and white chocolates.
·
Asia Pacific is anticipated to witness
substantial growth over the forecast period, owing to large population base and
rising disposable income in the region. In addition, several large
international players are setting up local manufacturing, production &
storage facilities in varied countries in this region such as India and China.
·
Major players of the market include, Mars,
Inc., Mondelēz International, Inc., Nestlé S.A., the Ferrero Group, and The
Hershey Company.
View more reports of this category by Grand View Research
at: https://www.grandviewresearch.com/industry/consumer-goods
Grand View Research has segmented the
global Chocolate Confectionary market on the basis of product and region:
Chocolate
Confectionary Product Outlook (Revenue, USD Million, 2014 - 2025)
·
Boxed
·
Countlines
·
Molded Bars
·
Seasonal Chocolates
·
Straightlines
·
Others
Chocolate
Confectionary Type Outlook (Revenue, USD Million, 2014 - 2025)
·
Milk
·
Dark
·
White
Chocolate
Confectionary Regional Outlook (Revenue, USD Million, 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
Germany
o
UK
·
Asia Pacific
o
Japan
o
China
·
Latin America
o
Brazil
o
Mexico
·
Middle East and Africa (MEA)
o
South Africa
o
Saudi Arabia
Access press release by
Grand View Research: https://www.grandviewresearch.com/press-release/global-chocolate-confectionery-market
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
