San Francisco, 02 January 2019, Over-the-Top (OTT) Devices And Services
Market Analysis By Content (VoIP, Text & Images, Video), By Revenue Source (AVOD,
SVOD, TVOD), By Device (Mobile Devices & Computers, Gaming Console, Smart
TVs & STB), By Deployment, And Segment Forecasts, 2018 - 2025
The global over-the-top(OTT) devices and services market is expected to reach USD 165.13 billion by 2025,
according to a new report by Grand View Research, Inc. The rising penetration
of mobile devices, such as tablets and smartphones, and advancements in
consumer electronics devices such as smart TVs, are estimated to drive the
demand for OTT content and services amongst the masses over the forecast
period.
There has been a rapid surge in
the demand for OTT videos, particularly in developing economies. TV
digitization initiatives by various regional governments and broadcasters
across the world have enabled OTT content to emerge as the popular platform for
video consumption.
Businesses across various
sectors are increasingly seeking contemporary technological models to provide
personalized experiences to their customers, such as TV access on smartphones,
connected devices, and tablets. Content providers and broadcast service
providers are leveraging the benefits of OTT technology to enhance customer
engagement by gaining in-depth insights about their customer base.
Moreover, the rising demand for
Video On Demand (VOD), Voice over Internet Protocol (VoIP), Subscription Video
on Demand (SVOD), instant messaging services, and internet TV are expected to
propel the industry growth over the forecast period. OTT service providers are
increasingly focusing their efforts toward the development of various
innovative features, such as Google Translate, which translates voice mail
services into text, to provide convenience and enhance customer value.
Access Full Research
Report On Over-the-Top (OTT) Devices And Services
Market Analysis:
Further key findings from the report suggest:
·
Content providers such as DISH
Network, Comcast, AT&T, and DIRECTV, are paving their way into the SVOD
domain to expand their presence and capture a larger market share by providing
various offerings within the domain
·
OTT service providers across
the globe are focusing their efforts on the development of the three key
streaming technologies that include High-Dynamic Range (HDR),1080p content, 4K
streaming, and Virtual Reality (VR) video
·
Players such as WhatsApp,
Tencent QQ, Apple FaceTime, Skype, and Google Hangouts, are upgrading their
processes with new innovative technologies and offerings to provide advanced
communication and messaging services
·
The proliferation of hybrid
models combining Subscription VOD (SVOD) with Advertising VOD (AVOD) coupled
with the increasing penetration of fiber broadband and 4G internet services are
expected to propel the demand for OTT content across developing nations such as
China
·
Growing proliferation of Smart
TVs is expected to provide increasing opportunities for advertisers to become
content providers and offer a wide plethora of services to consumers through
various platforms such as Hulu, Netflix, and YouTube
Grand View Research has
segmented the global OTT devices and services market on the basis of content,
revenue source, device, deployment, and region:
OTT Devices And Services
Content Outlook (USD Billion; 2014 - 2025)
·
VoIP
·
Text & Images
·
Video
OTT Devices And Services
Revenue Source Outlook (USD Billion; 2014 - 2025)
·
AVOD
·
SVOD
·
TVOD
·
Others
OTT Devices And Services Device
Outlook (USD Billion; 2014 - 2025)
·
Mobile devices & Computers
·
Smart TVs & Set-top Box
·
Gaming Console
OTT Devices And Services
Deployment Outlook (USD Billion; 2014 - 2025)
·
On-premise
·
Cloud
OTT Devices And Services
Regional Outlook (USD Billion; 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
UK
o
Germany
o
France
o
Italy
o
Netherlands
·
Asia Pacific
o
China
o
Japan
o
Southeast Asia
o
South Korea
o
India
·
Latin America
o
Mexico
o
Brazil
·
Middle East & Africa
Access Full Press Release of this Report:
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and
consulting company, registered in the State of California and headquartered in
San Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For more information: www.grandviewresearch.com/
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