The global customer experience management market size is expected
to reach USD 32.49 billion by 2025, according to a new report by Grand View
Research, Inc., progressing at a CAGR of 22.9% during the forecast period.
Growing focus of business organizations on retaining their customers by
providing consistent and enhanced customer experience across multiple channels
is one of the key trends stimulating market growth.
Cloud-based implementation of customer
experience management is expected to gain traction over the forecast period.
This growth can be attributed to rising number of organizations using cloud
deployment models at their contact center to effectively engage customers
across different channels such as mobile, email, call center, social media, and
chat.
The retail sector is one of the largest
end-users segment of customer experience management software. Retailers are
actively focusing on delivering enhanced customer experience while buying and
interacting with the brand or the company. In current era, customers are
relying on different technology to get information and to make their purchase
decision. Retail companies are using structured analytics CEM technology to
maintain detailed information about their customer’s profile. By collecting
this customer information from different touch points such as web, mobile,
social and media, retail companies can get the idea about their customer
preferences by analyzing their personalized insights. Using this crucial
information, the retailers can deliver personalized and superior customer experience
in turn gain loyal customer relationship.
Full Research Report On customer experience management
market Analysis:
https://www.grandviewresearch.com/industry-analysis/customer-experience-management-market
https://www.grandviewresearch.com/industry-analysis/customer-experience-management-market
Further key findings from the report suggest:
·
On the basis of touch point,
the call center segment was the largest segment in 2016 and is anticipated to
generate revenue of over USD 1.70 billion by 2025.
·
Based on analytical tools,
speech analytics is estimated to be at the forefront of the market throughout
the forecast horizon
·
The customer experience
management market in the BFSI sector is anticipated to cross the USD 7.33
billion mark by 2025
·
Asia Pacific is projected to
witness substantial growth over the forecast period. The growth can be
attributed to growing adoption of CEM techniques among various end-user
industries. The regional market is expected to rise at a CAGR of 24.7% from
2017 to 2025
·
Key players include IBM
Corporation; Oracle Corporation; Adobe Systems Incorporated; Nokia Networks;
and Avaya, Inc. dominated the market in 2016.
View More Reports Of This Category By Grand View
Research At:
https://www.grandviewresearch.com/industry/communication-services
https://www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented the
global customer experience management market on the basis of analytical tool,
touch point type, deployment, end-user, and region:
Customer Experience Management (CEM) Analytical Tool
Outlook (Revenue, USD Million, 2014 - 2025)
·
Enterprise Feedback Management
(EFM) software
·
Speech analytics
·
Text analytics
·
Web analytics
·
Other analytics
Customer Experience Management (CEM) Touch Point Type
Outlook (Revenue, USD Million, 2014 - 2025)
·
Stores/ branch
·
Call Centers
·
Social Media
·
Email
·
Mobile
·
Web services
·
Others
Customer Experience Management (CEM) Deployment Outlook
(Revenue, USD Million, 2014 - 2025)
·
Cloud
·
On Premise
Customer Experience Management (CEM) End-User Outlook
(Revenue, USD Million, 2014 - 2025)
·
BFSI
·
Retail
·
Healthcare
·
IT & Telecom
·
Manufacturing
·
Government, Energy &
utilities
·
Others
Customer Experience Management (CEM) Regional Outlook
(Revenue, USD Million, 2014 - 2025)
·
North America
o U.S.
o Canada
·
Europe
o Germany
o France
o U.K.
o Rest of Europe
·
Asia Pacific
o China
o India
o Japan
o Rest of APAC
·
Latin America
o Brazil
o Mexico
o Rest of Latin America
·
Middle East & Africa
Access Full Press Release of this Report:
https://www.grandviewresearch.com/press-release/global-customer-experience-management-cem-market
https://www.grandviewresearch.com/press-release/global-customer-experience-management-cem-market
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
For more information: https://www.grandviewresearch.com/
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