The global payTV market is expected to reach USD 254.77 billion by 2025,
according to a new report by Grand View Research, Inc. Pay TV refers to
subscription-based television services offered to subscribers. The development
of new platforms based on satellite and cable distribution technologies,
coupled with wider options of content as compared to traditional free-to-air
terrestrial broadcasters, has driven the pay TV market growth.
The move to digital from analog delivery
methods has been a key trend among traditional television platforms since
digitization offers less constraint on the number of channels made available to
viewers. The last few years have witnessed a gradual transition in the viewing
preferences towards a medium where content is available on demand and in a device-agnostic
manner.
The pay TV market is projected to grow
significantly in Asia Pacific and some parts of Latin America, such as Brazil.
On the other hand, the market has already reached maturity in most parts of the
U.S. and the UK. This may be attributed to the preference of viewers in these
countries to opt for services, such as Netflix, YouTube Originals, Amazon
Prime, and Hulu, which allow them to watch programs on demand and at the
desired time.
Prominent IPTV operators have started
employing new delivery architectures for addressing the threat posed by OTT
providers. Set top boxes, media players and gaming consoles have been
increasingly used for the efficient delivery of native broadcast channels,
making them accessible to viewers over closed IP networks.
Full research report on pay TV market analysis: https://www.grandviewresearch.com/industry-analysis/pay-television-tv-market
Further key findings from the report suggest:
·
In terms of number of subscribers, the IPTV
subscription segment is expected to grow at a CAGR of over 8% over the forecast
period
·
Satellite TV is expected to continue being
the preferred pay TV medium for a large portion of viewers globally.
·
In 2016, the Asia Pacific region accounted
for the largest revenue share of the global pay TV industry with a large number
of subscribers situated in India and China.
·
OTT is emerging as a favored medium of
consuming content, particularly in the U.S, the UK, and Germany
·
Key players in the industry include British
Sky Broadcasting (BSkyB), Charter Communications, Comcast Corporation, DirecTV
(AT&T), and Foxtel.
View
more reports of this category by Grand View Research at: https://www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented the pay TV market based on the number
of subscribers into technology and region.
Pay TV Technology Outlook (No. of
subscribers, Million; Revenue, USD Billion; 2014 - 2025)
·
Cable TV
·
Satellite TV
·
Internet Protocol Television (IPTV)
Pay TV Regional Outlook (No. of
subscribers, Million; Revenue, USD Billion; 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
UK
o
Germany
·
Asia Pacific
o
China
o
India
o
Japan
·
Latin America
o
Brazil
o
Mexico
·
Middle East & Africa
Access Full Press Release of this
Report:
https://www.grandviewresearch.com/press-release/global-pay-television-tv-market
https://www.grandviewresearch.com/press-release/global-pay-television-tv-market
About Grand View Research
Grand View
Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more information: https://www.grandviewresearch.com/
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