The global digitalsignage market is
predicted to attain USD 31.71 billion by 2025, as per a new study by Grand View
Research, Inc. The market is expected to witness a CAGR of 7.9% over the
forecast period, owing to increasing demand from end-use industries, which
prominently include retail and healthcare, is anticipated to propel the
industry growth over the forecast period.
The creation and distribution of content with digital
signage are the effective promotional strategies for the enterprises, as they
are able to reach out to a larger audience base. This is anticipated to spur
the adoption of digitized marketing via signage across the corporate and
hospitality sectors. Greater screen sizes, such as above 52-inch displays, are
likely to gain popularity over the forecast period.
Digital displays with 4K technology address the growing
demand for sharp images. Software providers have been targeting new entrants by
designing solutions compatible with Android OS. The emergence of IoT, coupled
with increasing adoption of cloud computing, is expected to enable the
collection of vital operational and marketing data. Digital signage help
companies decrease their long-term operational costs by reducing the use of
paper for advertising. Furthermore, the incorporation of LED-backlit panels has
resulted in considerable energy savings.
Digital displays equipped with 4K technology have high
demand as they offer enhanced sharp images for displays. Thus, the demand for
advertising content with better sharpness and enhanced quality is fueling the
adoption of digital signage. The adoption of advanced display technologies is
therefore likely to propel the market growth.
Furthermore, the software providers are focusing on the
new entrants of the digital signage industry by providing design solutions that
are compatible with the Android operating systems. The use of digital signage
helps in optimizing and reducing the company’s long-term operational spending.
This drop in the operational expenditure is due to avoiding the use of paper
for advertisement purposes and frequent damages and changes that are associated
with the traditional marketing activities.
The incorporation of LED-backlit panels has led to
additional energy savings at a considerable level. Thus, the reduction in
energy consumption due to the adoption of advanced technologies, such as LED,
in digital signage is luring the enterprises to opt for digital signage.
Browse full report by
Grand View Research:
Further key findings from the study suggest:
·
LCD digital signage dominated the global
display market in 2016 and accounted for the largest market share, owing to the
decline in prices and benefits provided by the LCD technology
·
Retail accounted for over 40% of the total
revenue in 2015 and is projected to remain the highest revenue-generating
segment over the next eight years
·
The healthcare sector has significant
potential as hospitals have increasingly incorporated digital signage for
numerous purposes such as sharing important registration information, display
notifications, and conveying wellness tips for improving health of patients
·
The transparent LED screen segment is
anticipated to exhibit significant growth, owing to LED screens’
energy-efficient performance capabilities
·
The hardware segment, which includes 8K and
4K-UHD displays, is projected to dominate the component segment
·
The North American region accounted for the
largest market share in 2016, owing to the heavy demand of digital signage
across various application sectors, on account of technological advancements
and the modern customer base
·
The Asia-Pacific region is likely to
witness a robust growth rate over the forecast period, owing to factors such as
demand for better viewing experience, growing transportation sector, and
decreasing prices of display panels
·
The out-store segment is anticipated to
witness considerable growth over the forecast period due to the surging demand
for out-store applications
Browse more reports of this category by Grand View Research: http://www.grandviewresearch.com/industry/display-technologies
Grand View Research has
segmented the global digital signage market based on types, components,
technologies, applications, locations, content categories, sizes, and regions:
Digital
Signage Type Outlook (USD Million; 2014 - 2025)
·
Video walls
·
Video screens
·
Transparent LED screens
·
Digital posters
·
Kiosks
·
Others
Digital
Signage Component Outlook (USD Million; 2014 - 2025)
·
Hardware
·
Software
·
Services
Digital
Signage Technology Outlook (USD Million; 2014 - 2025)
·
LCD
·
LED
·
Projection
Digital
Signage Application Outlook (USD Million; 2014 - 2025)
·
Retail
·
Corporate
·
Banking
·
Healthcare
·
Education
·
Transportation
Digital
Signage Location Outlook (USD Million; 2014 - 2025)
·
In-store
·
Out-store
Digital
Signage Content Category Outlook (USD Million; 2014 - 2025)
·
News
·
Weather
·
Sports
·
Health & Wellness
·
Vertically Oriented Content
Digital
Signage Size Outlook (USD Million; 2014 - 2025)
·
Below 32 inches
·
32 to 52 inches
·
More than 52 inches
Digital
Signage Regional Outlook (USD Million; 2014 - 2025)
·
North America
o
U.S.
o
Canada
o
Mexico
·
Europe
o
Germany
o
UK
·
Asia Pacific
o
China
o
India
o
Japan
·
South America
o
Brazil
·
Middle East & Africa
Access press release by Grand View Research: http://www.grandviewresearch.com/press-release/global-digital-signage-market
About Grand View Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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