The global matcha market is expected to reach USD 5.07 billion
by 2025, according to a new report by Grand View Research, Inc. Rising prevalence
of chronic diseases has augmented the demand for healthy and nutrient-rich food
& beverage alternatives. Anti-oxidant and vitamin-rich composition of
matcha tea has fueled the product demand across the globe.
Anti-oxidants, including epigallocatechin gallate (EGCG), prevent
diseases such as cancer, Type-2 diabetes, cardiovascular problems. EGCG present
in the product can repair DNA damage caused by UV radiation and controls the
proliferation of cancerous cells. The product also has the potential to reduce
stress and promotes a state of relaxation. L-theanine present in the product
acts in a synergistic way to activate alpha waves in the brain and thus
improves brain functioning. Furthermore, high chlorophyll content of the
product prevents toxin accumulation in body.
Key product grades available in the industry include ceremonial,
classic, and culinary. Ceremonial accounts to be the most expensive product
grade owing to its superior and high-quality production process. Classic grade
is the most widely consumed variety, owing to its enhanced taste and flavor.
The demand for culinary grade is predicted to grow at a robust pace, due to
emerging use in bakery and cooking applications.
Asia Pacific held the largest share of the global industry revenues in
2016, owing to traditional tea culture in Japan and China. The product was
majorly consumed in form of regular tea, followed by other beverages in Asia
Pacific. Experiment and innovation led to the preparation of various beverages,
including smoothies, lattes, and juices. Various cafes and food chains have
incorporated various matcha tea-based foods and beverages in their product
portfolios. North America has exhibited spurring demand over the recent past,
owing to heightened consumer awareness in the U.S.
Full Research Report On Matcha
Market Analysis:
http://www.grandviewresearch.com/industry-analysis/matcha-market
http://www.grandviewresearch.com/industry-analysis/matcha-market
Further key findings from the report suggest:
·
The global matcha market was valued at USD
2.62 billion in 2016 and is expected to grow at a CAGR of 7.6% from 2017 to
2025, owing to rising consumer awareness regarding product features, such as
detoxification, anti-ageing, and improvements to immune system
·
Culinary grade is estimated to be the
fastest-growing segment of the overall product industry, over the forecast
period, driven by the rapidly growing use of the product in formulation of
snacks, desserts, bakery, and confectionery items
·
Classic grade was the largest segment of
the industry, accounting for around 56% share of the global revenue in 2016,
owing to the superior health benefits offered by this product grade
·
Regular tea application segment is
expected to dominate the global market, owing to energy stimulation and
detoxifying properties of the product
·
North America is expected to witness
considerable growth over the forecast years, drive by the rising number of
outlets selling matcha-based beverages in the U.S. market
·
Key players in the industry are focusing on
expanding their product portfolios along with organizing events to boost
consumer awareness, with the objective of sustaining major shares of the
overall industry revenues
View More Reports
Of This Category By Grand View Research At: https://www.grandviewresearch.com/industry/nutraceuticals-functional-foods-and-dietary-supplements
Grand View Research has segmented the global matcha market on the basis of grade, application and region:
Matcha Grade
Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)
·
Ceremonial
·
Classic
·
Culinary
Matcha Application
Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)
·
Regular tea
·
Matcha beverages
·
Food
·
Personal care
Matcha Regional
Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)
·
North America
o U.S.
·
Europe
o Germany
o UK
·
Asia Pacific
o China
o Japan
·
Central & South America
o Brazil
·
Middle East & Africa
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Report By Grand View Research:
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
