The global digital signage market is predicted to attain USD 31.71
billion by 2025, as per a new study by Grand View Research, Inc. The market is
expected to witness a CAGR of 7.9% over the forecast period, owing to
increasing demand from end-use industries, which prominently include retail and
healthcare, is anticipated to propel the industry growth over the forecast
period.
The creation and distribution of content
with digital signage are the effective promotional strategies for the
enterprises, as they are able to reach out to a larger audience base. This is
anticipated to spur the adoption of digitized marketing via signage across the
corporate and hospitality sectors. Greater screen sizes, such as above 52-inch
displays, are likely to gain popularity over the forecast period.
Digital displays with 4K technology address
the growing demand for sharp images. Software providers have been targeting new
entrants by designing solutions compatible with Android OS. The emergence of
IoT, coupled with increasing adoption of cloud computing, is expected to enable
the collection of vital operational and marketing data. Digital signage help
companies decrease their long-term operational costs by reducing the use of
paper for advertising. Furthermore, the incorporation of LED-backlit panels has
resulted in considerable energy savings.
Digital displays equipped with 4K
technology have high demand as they offer enhanced sharp images for displays.
Thus, the demand for advertising content with better sharpness and enhanced
quality is fueling the adoption of digital signage. The adoption of advanced
display technologies is therefore likely to propel the market growth.
Furthermore, the software providers are
focusing on the new entrants of the digital signage industry by providing
design solutions that are compatible with the Android operating systems. The
use of digital signage helps in optimizing and reducing the company’s long-term
operational spending. This drop in the operational expenditure is due to
avoiding the use of paper for advertisement purposes and frequent damages and
changes that are associated with the traditional marketing activities.
The incorporation of LED-backlit panels has
led to additional energy savings at a considerable level. Thus, the reduction
in energy consumption due to the adoption of advanced technologies, such as
LED, in digital signage is luring the enterprises to opt for digital signage.
Full research report on digital signage market
analysis:http://www.grandviewresearch.com/industry-analysis/digital-signage-market
Further key findings from the study suggest:
·
LCD digital signage dominated the global
display market in 2016 and accounted for the largest market share, owing to the
decline in prices and benefits provided by the LCD technology
·
Retail accounted for over 40% of the total
revenue in 2015 and is projected to remain the highest revenue-generating
segment over the next eight years
·
The healthcare sector has significant
potential as hospitals have increasingly incorporated digital signage for
numerous purposes such as sharing important registration information, display
notifications, and conveying wellness tips for improving health of patients
·
The transparent LED screen segment is
anticipated to exhibit significant growth, owing to LED screens’
energy-efficient performance capabilities
·
The hardware segment, which includes 8K and
4K-UHD displays, is projected to dominate the component segment
·
The North American region accounted for the
largest market share in 2016, owing to the heavy demand of digital signage
across various application sectors, on account of technological advancements
and the modern customer base
·
The Asia-Pacific region is likely to
witness a robust growth rate over the forecast period, owing to factors such as
demand for better viewing experience, growing transportation sector, and
decreasing prices of display panels
·
The out-store segment is anticipated to
witness considerable growth over the forecast period due to the surging demand
for out-store applications
View
more reports of this category by Grand View Research at: https://www.grandviewresearch.com/industry/display-technologies
Grand View Research has segmented the global digital signage market
based on types, components, technologies, applications, locations, content
categories, sizes, and regions:
Digital Signage Type Outlook (USD Million;
2014 - 2025)
·
Video walls
·
Video screens
·
Transparent LED screens
·
Digital posters
·
Kiosks
·
Others
Digital Signage Component Outlook (USD
Million; 2014 - 2025)
·
Hardware
·
Software
·
Services
Digital Signage Technology Outlook (USD
Million; 2014 - 2025)
·
LCD
·
LED
·
Projection
Digital Signage Application Outlook (USD
Million; 2014 - 2025)
·
Retail
·
Corporate
·
Banking
·
Healthcare
·
Education
·
Transportation
Digital Signage Location Outlook (USD
Million; 2014 - 2025)
·
In-store
·
Out-store
Digital Signage Content Category Outlook (USD
Million; 2014 - 2025)
·
News
·
Weather
·
Sports
·
Health & Wellness
·
Vertically Oriented Content
Digital Signage Size Outlook (USD Million;
2014 - 2025)
·
Below 32 inches
·
32 to 52 inches
·
More than 52 inches
Digital Signage Regional Outlook (USD
Million; 2014 - 2025)
·
North America
o
U.S.
o
Canada
o
Mexico
·
Europe
o
Germany
o
UK
·
Asia Pacific
o
China
o
India
o
Japan
·
South America
o
Brazil
·
Middle East & Africa
Access Full Press Release of this
Report:
https://www.grandviewresearch.com/press-release/global-digital-signage-market
https://www.grandviewresearch.com/press-release/global-digital-signage-market
About Grand View Research
Grand View
Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more information: https://www.grandviewresearch.com/
