Global Digital Signage Market is predicted to attain USD 31.71
billion by 2025, as per a new study by Grand View Research, Inc. The market
is expected to witness a CAGR of 7.9% over the forecast period, owing to
increasing demand from end-use industries, which prominently include retail and
healthcare, is anticipated to propel the industry growth over the forecast
period.
The creation and distribution of content with digital
signage are the effective promotional strategies for the enterprises, as they
are able to reach out to a larger audience base. This is anticipated to spur
the adoption of digitized marketing via signage across the corporate and
hospitality sectors. Greater screen sizes, such as above 52-inch displays, are
likely to gain popularity over the forecast period.
Digital displays with 4K technology address the growing
demand for sharp images. Software providers have been targeting new entrants by
designing solutions compatible with Android OS. The emergence of IoT, coupled
with increasing adoption of cloud computing, is expected to enable the
collection of vital operational and marketing data. Digital signage help
companies decrease their long-term operational costs by reducing the use of
paper for advertising. Furthermore, the incorporation of LED-backlit panels has
resulted in considerable energy savings.
Digital displays equipped with 4K technology have high
demand as they offer enhanced sharp images for displays. Thus, the demand for
advertising content with better sharpness and enhanced quality is fueling the
adoption of digital signage. The adoption of advanced display technologies is
therefore likely to propel the market growth.
Furthermore, the software providers are focusing on the new
entrants of the digital signage industry by providing design solutions that are
compatible with the Android operating systems. The use of digital signage helps
in optimizing and reducing the company’s long-term operational spending. This
drop in the operational expenditure is due to avoiding the use of paper for advertisement
purposes and frequent damages and changes that are associated with the
traditional marketing activities.
The incorporation of LED-backlit panels has led to
additional energy savings at a considerable level. Thus, the reduction in
energy consumption due to the adoption of advanced technologies, such as LED,
in digital signage is luring the enterprises to opt for digital signage.
Full Research Report on Global Digital Signage Market
Analysis:
Further key findings from the study suggest:
- LCD
digital signage dominated the global display market in 2016 and accounted
for the largest market share, owing to the decline in prices and benefits
provided by the LCD technology
- Retail
accounted for over 40% of the total revenue in 2015 and is projected to
remain the highest revenue-generating segment over the next eight years
- The
healthcare sector has significant potential as hospitals have increasingly
incorporated digital signage for numerous purposes such as sharing
important registration information, display notifications, and conveying
wellness tips for improving health of patients
- The
transparent LED screen segment is anticipated to exhibit significant
growth, owing to LED screens’ energy-efficient performance capabilities
- The
hardware segment, which includes 8K and 4K-UHD displays, is projected to
dominate the component segment
- The
North American region accounted for the largest market share in 2016,
owing to the heavy demand of digital signage across various application
sectors, on account of technological advancements and the modern customer
base
- The
Asia-Pacific region is likely to witness a robust growth rate over the
forecast period, owing to factors such as demand for better viewing
experience, growing transportation sector, and decreasing prices of
display panels
- The
out-store segment is anticipated to witness considerable growth over the
forecast period due to the surging demand for out-store applications
View more reports of
this category by Grand View Research at: http://www.grandviewresearch.com/industry/display-technologies
Grand View Research
has segmented the Global Digital Signage Market based on types, components,
technologies, applications, locations, content categories, sizes, and regions:
Digital Signage Type Outlook (USD Million; 2014 - 2025)
- Video
walls
- Video
screens
- Transparent
LED screens
- Digital
posters
- Kiosks
- Others
Digital Signage Component Outlook (USD Million; 2014 -
2025)
- Hardware
- Software
- Services
Digital Signage Technology Outlook (USD Million; 2014 -
2025)
- LCD
- LED
- Projection
Digital Signage Application Outlook (USD Million; 2014 -
2025)
- Retail
- Corporate
- Banking
- Healthcare
- Education
- Transportation
Digital Signage Location Outlook (USD Million; 2014 -
2025)
- In-store
- Out-store
Digital Signage Content Category Outlook (USD Million;
2014 - 2025)
- News
- Weather
- Sports
- Health
& Wellness
- Vertically
Oriented Content
Digital Signage Size Outlook (USD Million; 2014 - 2025)
- Below
32 inches
- 32 to
52 inches
- More
than 52 inches
Digital Signage Regional Outlook (USD Million; 2014 -
2025)
- North
America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Asia
Pacific
- China
- India
- Japan
- South
America
- Brazil
- Middle
East & Africa
View Blog On This Report by Grand View Research:
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting services.
To help clients make informed business decisions, we offer market intelligence
studies ensuring relevant and fact-based research across a range of industries,
from technology to chemicals, materials and healthcare.
For more Information visit: www.grandviewresearch.com
